Pure Aqua Pools | Privacy Policy | New Zealand

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1. Introduction

At Pure Aqua Pools, we respect your privacy and are committed to protecting the personal information you share with us. Whether you're browsing our website, requesting a free quote, enquiring about our services or working with us on a pool restoration project, we aim to handle your information responsibly, securely and transparently.

This Privacy Policy explains how Pure Aqua Pools collects, uses, stores and protects personal information in accordance with the Privacy Act 2020 and applicable New Zealand privacy laws.

This policy applies to our website, www.pureaquapools.co.nz, and personal information collected through our business activities, including customer enquiries, quotations and services.

2. Information We Collect

We may collect personal information when you contact us, submit an enquiry, request a quote or engage our services.

This information may include:

• Contact information: Your name, phone number, email address and residential or business address.

• Project information: Details about your swimming pool, property, preferred services, project requirements and relevant photographs.

• Communication records: Emails, messages, enquiries, feedback and correspondence relating to our services.

• Transaction information: Quotes, invoices, payment records and information required to manage our services.

• Website information: Technical information such as your IP address, browser type, device information, website interactions and cookie data, where collected by our website or its service providers.

We aim to collect only information that is reasonably necessary for our business operations and the services we provide.

3. How We Collect Your Information

We primarily collect personal information directly from you when you:

• Complete a contact or quote request form on our website.

• Contact us by phone, email, social media or other communication channels.

• Request advice, an inspection, a quotation or our services.

• Provide photographs or other details about your pool or property.

• Communicate with us during or after a project.
  Complete a contact or quote request form via social media.

In some circumstances, we may receive information from another person or organisation, such as a property manager, contractor or someone making an enquiry on your behalf.

Where we collect personal information indirectly, we will comply with applicable requirements under the Privacy Act 2020, including taking reasonable steps to notify the person concerned where required.

4. How We Use Your Information

Pure Aqua Pools uses personal information for legitimate business purposes connected with providing and improving our services.

These purposes may include:

• Responding to enquiries and quote requests.

• Assessing pool conditions and project requirements.

• Preparing quotations, estimates and recommendations.

• Scheduling inspections, repairs, resurfacing and restoration work.

• Communicating with customers about bookings, project progress and aftercare.

• Processing payments, maintaining business records and managing warranties.

• Addressing questions, feedback, concerns or complaints.

• Maintaining and improving our website and customer experience.

• Meeting our legal, accounting and regulatory obligations.

We may also contact existing or prospective customers about relevant services or promotions where permitted by law.

You can opt out of marketing communications at any time by contacting us or using an unsubscribe option where provided. We will not use your personal information for purposes unrelated to our business unless authorised by you or otherwise permitted by law.

5. Providing Your Information

Providing personal information to Pure Aqua Pools is generally voluntary. However, certain details, such as your name, contact information, location and project requirements, may be necessary for us to respond to enquiries, provide accurate quotations or complete our services.

If you choose not to provide information required for these purposes, we may be unable to respond fully to your request or provide the requested service.

Where information is required by law, we will explain the relevant requirement where applicable.

6. Sharing Your Information

We respect the confidentiality of your personal information and do not sell personal information to third parties.

We may share relevant information with trusted parties where reasonably necessary for our services or business operations, including:

• Contractors, suppliers or service providers assisting with a project.

• Website hosting, customer communication and IT service providers.

• Accounting, payment processing and professional advisers.

• Government agencies, regulators or other parties where disclosure is required or authorised by law.

We will take reasonable steps to ensure that information is shared only for appropriate purposes and that service providers protect the information they handle on our behalf.

We will not disclose personal information for unrelated third-party marketing without appropriate authorisation.

7. Website Cookies and Analytics

Our website may use cookies and similar technologies to support website functionality, improve performance and understand how visitors interact with our content. Cookies are small files stored on your device when you visit a website.

Depending on the services and tools enabled on our website, cookies may be used to:

• Support essential website functionality and security.

• Remember visitor preferences.

• Analyse website traffic and performance.

• Understand how visitors find and use our website.

• Measure the effectiveness of advertising and marketing activities.

Our website is built using Wix, which may use cookies and related technologies to provide hosting, security and website functionality. Additional analytics or advertising tools, where enabled, may also use cookies or similar technologies. You can manage or restrict cookies through your browser settings and any cookie preferences made available on our website. Disabling certain cookies may affect how some website features operate.

8. Photographs, Project Information and Testimonials

As part of our pool restoration and repair services, we may take or receive photographs and videos of pools, surrounding areas and completed work. These images may be used to assess pool conditions, prepare quotations, document project progress, maintain service records and manage warranty enquiries. We may also wish to feature completed projects, before-and-after photographs or customer testimonials on our website, social media or other promotional materials. Where photographs, videos or testimonials identify you, your property or other individuals, we will obtain appropriate permission before using them for promotional purposes, unless that use is otherwise permitted by law. We will take reasonable steps to avoid publishing personal details, identifiable individuals or sensitive property information without appropriate authorisation. If you have concerns about how images of your property are being used, please contact us.

9. Use of Artificial Intelligence (AI)

Pure Aqua Pools recognises that artificial intelligence and other digital technologies can support business efficiency and customer service. We may use AI-assisted tools for appropriate business activities, such as drafting communications, organising information, improving website content or assisting with administrative tasks. Where AI tools are used, we aim to ensure that:

• Personal information is only shared where reasonably necessary and permitted by law.

• Appropriate consideration is given to confidentiality, data security and privacy.

• Sensitive customer details are not unnecessarily entered into publicly accessible AI tools.

• AI-generated information is reviewed where appropriate before being relied upon or shared.

• Customer information is not knowingly used to train third-party AI models without an appropriate legal basis and suitable safeguards.

AI tools do not replace our responsibility to protect personal information or comply with New Zealand privacy law. We remain responsible for how personal information is handled when using AI-assisted services.

10. Storage and Security of Information

We take reasonable steps to protect personal information against loss, unauthorised access, misuse, modification or disclosure. Depending on the type of information, our security measures may include secure website services, password-protected systems, access controls and reputable third-party service providers. Personal information may be stored electronically through our website platform, email systems or business management services. Although we take reasonable precautions, no electronic transmission or storage system can be guaranteed to be completely secure.

If a privacy breach occurs, we will assess the circumstances and take appropriate action. Where a breach has caused, or is likely to cause, serious harm, we will notify the Office of the Privacy Commissioner and affected individuals as required by New Zealand law.

11. Overseas Storage and Disclosure

Some of the digital platforms and third-party service providers used by Pure Aqua Pools may store or process information on servers located outside New Zealand. Where overseas service providers process information on our behalf, we will take reasonable steps to ensure that appropriate privacy and security protections are in place. If we disclose personal information to an overseas organisation for its own purposes, we will comply with the applicable requirements of Information Privacy Principle 12 under the Privacy Act 2020. This may include ensuring that the recipient provides comparable privacy safeguards or obtaining informed authorisation where required.

12. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, or as required or permitted by law.

This may include retaining information for:

• Managing ongoing customer relationships and projects.

• Maintaining records of quotations, work completed and warranties.

• Meeting tax, accounting and legal obligations.

• Responding to disputes, enquiries or service-related issues.

When personal information is no longer required for a lawful purpose, we will take reasonable steps to securely delete, destroy or anonymise it.

13. Accessing and Correcting Your Information

Under the Privacy Act 2020, you have the right to request access to personal information we hold about you and to request correction of information you believe is inaccurate. To make a request, please contact us using the details below.

We may need to verify your identity before providing access to personal information. We will respond to requests within the timeframes required by New Zealand law. In most cases, we must make and communicate a decision on an access or correction request within 20 working days, subject to any lawful extension. If we do not agree to a requested correction, you may ask us to attach a statement of correction to the relevant information.

14. Third-Party Websites

Our website may contain links to external websites, social media platforms or other third-party services. These websites operate independently of Pure Aqua Pools and may have their own privacy policies and information-handling practices. We encourage you to review their privacy policies before providing personal information. Pure Aqua Pools is not responsible for the privacy practices of independent third-party websites.
 

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, website functionality, technology or legal obligations. Any updates will be published on this page, together with a revised last-updated date. We encourage visitors to review this policy occasionally to remain informed about how we handle personal information.

16. Contact Us

If you have any questions about this Privacy Policy, would like to access or correct your personal information, or have concerns about how your information has been handled, please contact us.

Pure Aqua Pools

Privacy Contact: Cody Parsons/Privacy Officer

Email: info@pureaquapools.co.nz

Phone: 021 168 0456

Website: www.pureaquapools.co.nz

Location: Whakatāne, Bay of Plenty, New Zealand
 

We will take privacy concerns seriously and work to resolve them appropriately. If you are dissatisfied with our response, you may contact the Office of the Privacy Commissioner.
Office of the Privacy Commissioner

Website: www.privacy.org.nz

Pure Aqua Pools is committed to protecting your privacy and handling your personal information with care, transparency and respect.